Photographer Reverses Gender Roles In Sexist Vintage Ads, And Some Men Will Not Like The Result


The picture of an ideal girl within the 1950s is acquainted to all of us – a diligent spouse, slaving round the home all day, making ready scrumptious meals for her hardworking husband, caring for the youngsters, and all that with a smile, after all. This picture was mirrored quite a bit within the advertisements of that period too. Impressed by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a collection referred to as “In A Parallel Universe” the place he switched up the gender roles portrayed in these advertisements to disclose the absurdity of such stereotypes with humor.

“Final Thanksgiving, I overheard my uncles speak about how girls are higher off cooking, caring for the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his web site. “Though I do know that not all males are like my uncles and assume that method, I used to be stunned to study that some nonetheless do, so I went on to think about a parallel universe, the place roles are inverted and males are given a style of their very own sexist poison.”

Scroll right down to see these humorous recreations of old-school advertisements for your self!

Extra data: elirezkallah.com

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla

60’s advertisements

Picture credit: Eli Rezkalla



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