Whereas some might argue that expertise creates distance between people because it limits the necessity for human interplay, expertise has additionally allowed for an almost unprecedented stage of intercultural alternate of products, providers, concepts, and artwork within the digital age. This alternate is changing into increasingly more evident within the music trade as songs and albums recorded in international languages start to be taken critically by English-speaking listeners and earn a well-deserved place within the historical past of mainstream music and media.
Take Latin music for instance. Whereas Latin hits have all the time existed concurrently alongside mainstream prime 40 charts and acknowledge expertise within the trade at genre-specific award reveals such because the Latin Grammys or the Latin American Music Awards, this yr a number of Spanish-language songs have been nominated for or acquired awards at ceremonies undefined by style, just like the American Music Awards and the Grammys. After tenting at No. 1 on Billboard’s Sizzling 100 for a staggering 16 weeks, Luis Fonsi and Daddy Yankee’s “Despacito” took residence two particular person awards on the 2017 American Music Awards, shutting down the classes of Finest Collaboration of the 12 months and Favourite Tune – Pop/Rock. “Despacito” was additionally nominated for Video of the 12 months on the AMAs, and has been nominated on the 2018 Grammy Awards for Tune of the 12 months, Document of the 12 months, and Finest Pop Duo/Group Efficiency.
The success of “Despacito” mirrors the success of a complete host of international language songs on American music charts this yr, each inside and with out of the Latin group. J Balvin and Willy William’s “Mi Gente” has taken off on common radio charts, receiving a lift from a strategic collaboration with Beyonce, and Korean pop has as soon as once more entered into the American limelight as “DNA” and “Mic Drop” by BTS change into radio staples on prime 40 stations.
The inclusivity of international language music in mainstream music demonstrates a widening of our collective musical perspective, but in addition an encouraging proclivity for youthful generations to lean extra in direction of acceptance of the brand new, totally different, and various. Hopefully as we transfer ahead, radio, award reveals, and music gross sales will shift in direction of rewarding and popularizing what sounds and feels good, whatever the designated language of expression.
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