“It’s nearer than you suppose,” reads a chilling message spray-painted on a sidewalk in Sydney, Australia. An eerie purple balloon floats above it, tied to a close-by sewer grate. If this appears like the start of a Stephen King novel to you, then you definitely’re partially proper.
The unsettling show, which might now be discovered at varied places throughout the town, is a promo marketing campaign for It, the brand new horror movie based mostly on King’s novel of the identical title. The purple balloons are a sinister reference to the film’s sewer-dwelling signature villain, Pennywise the Dancing Clown, and the ways he makes use of to lure kids. It stars Invoice Skarsgård because the menacing clown, and is about to premier in Australia on September seventh.
Although the balloons have been revealed as nothing greater than a intelligent publicity stunt, Sydney residents are nonetheless a bit of creeped out by them, and have taken to Twitter to precise an entire lot of “nope.” See them for your self beneath, learn the way persons are reacting, and tell us in the event you’re planning to catch It in theaters subsequent week.
These creepy purple balloons are popping up throughout Sydney, Australia, and so they have one message to ship
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The balloons are solely promo for the It film’s premier, and Pennywise is fortunately not on the opposite finish
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Nonetheless, Sydney residents are understandably spooked by their eerie presence, and expressed it on Twitter
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It, based mostly on Stephen King’s novel of the identical title, is headed to theaters subsequent week
Picture credit: Warner Bros. Pictures
Invoice Skarsgård stars as Pennywise the Dancing Clown, the movie’s iconic essential villain
Picture credit: Moviefone
Watch the chilling trailer beneath, and tell us in the event you’re planning to see it on the large display